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EDITOR | UK | SARAH KIDNER
ABOUT ME
Employment History
January 2022 - present
FREELANCE
WRITER, EDITOR
AND CONTENT STRATEGIST
I've written, edited and consulted for various agencies, charities, start-ups and businesses. My work has included search-optimised blogs for a pet insurance company, D&I blogs, an ESG report and articles for a UK Bank.
June 2019 - January 2022
MARKETING MANAGER ABILITYNET
In this role, I promoted AbilityNet's services, including creating blogs, thought leadership, white papers, and commissioned a catalogue. Plus, I ran webinars and promoted them on social media.
July 2015 - May 2019
HEAD OF CONTENT (HEALTHCARE INNOVATION), BRITISH HEART FOUNDATION
As a member of the Senior Management Team, I helped define the content and wider strategy across the directorate. I led a strategic review of content, putting digital and customers first. I also helped procure a new warehouse supplier realising annual savings (cost-avoidance) of £300k. I led a 15-strong team and managed a budget of several million. I worked with marketing and digital to develop healthcare products.
Sept 2012 - June 2015
EDITOR HEART MATTERS, BHF
I edited Heart Matters, the BHF's flagship membership magazine. Under my editorship, the magazine won a CorpComms award two years in a row. I ensured that the magazine followed brand guidelines and tone of voice. Under my editorship, we migrated to a new CMS, improving search traffic and navigation.
Jan 2008 - Sept 2012
EDITOR, WHICH? COMPUTING
Under my editorship, the magazine became the UK’s biggest-selling title in its sector;  year-on-year revenue grew 8% (2010-2011) retention up 7.2%. The magazine was awarded the Crystal Mark for Plain English. I was twice shortlisted for Editor of the Year (Special Interest Magazines) by the British Society of Magazine Editors.
March 2005 - Dec 2007
ASSISTANT EDITOR,
WHICH? COMPUTING
On being promoted from a senior researcher, I: was acting editor while the editor was on maternity leave, edited group tests and features and the 16-page supplement that accompanied each issue.
April 2002 -Feb 2005
SENIOR RESEARCHER, WHICH? COMPUTING
In this role, IÂ sourced and commissioned external laboratories to test products, analysed the results and turned this into engaging copy for print and web. I also edited news and features.
Aug 2000 - March 2002
FREELANCE WRITER AND EDITOR (VARIOUS); NEWS EDITOR, CONNECT!
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Sept 1995 - July 2000
NEWS AND FEATURES EDITOR, PC PRO
During this period, I was promoted from staff writer to news editor and then the news and features editor. In my role, I commissioned and edited features from a pool of freelance writers, wrote and edited a 12-page news section, represented the magazine at conferences including Comdex (US) and CeBit (Germany), was a media spokesperson (radio and TV), and was shortlisted as an editorial employee of the year.
QUALIFICATIONS
Qualifications
2013-2015 (part-time)
MSC CREATIVE WRITING FOR THERAPEUTIC PURPOSES
METANOIA INSTITUTE
The course combined counselling theory with theories relating to the therapeutic nature of writing.
My dissertation was a poetic inquiry into motherhood and identity.
1991-1994
BA HONS HISTORY WITH MEDIA STUDIES (2.1)
COLLEGE OF ST MARK AND ST JOHN, PLYMOUTH
I studied History with Media Studies, which included a study of renaissace and reformation, and film studies including the female gaze and screwball comedy.
May-Aug 1995
NVQ LEVEL 4 CERTIFICATE IN JOURNALISM STUDIES, JOURNALISM TRAINING CENTRE, MITCHAM
The NVQ was practically led and we created a weekly magazine learning news and features writing, and production.
FUN STUFF
FESTIVALS
Rocking to Kenny Rogers at Glastonbury